Together we build the future of our industry!

On the most recent BAQMaR Conference, Tom launched the ’10 challenges’ that our industry will need to overcome in the coming years. That day, interviews with the speakers of the Conference and some of the attendees were conducted. These videos provide us with first answers to the questions asked. But we want to go further, we want to include all of you into this discussion about the future of our profession. Take a look at the videos and join the discussion on our LinkedIn Group!

Let’s make our industry COOL again!

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  Challenge 1: REACHING EXCELLENCE
  How can we as marketing researchers help brands to reach 'brand excellence' and to stand out? And how do researchers need to adapt their toolbox to dig for the brand’s gold?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 2: DIY MARKET RESEARCH
  What parts of market research/data mining can be automated? And when is an external consultant/researcher needed within a company?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 3: SHIFT HAPPENS
  How are we going to gain the skills to become real consultants?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 4: LOST IN TRANSLATION
  Is there a manner to bring insights to the board room in a COOL and more impactful way?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 5: SEARCH FOR TALENT
  How could we attract bright and talented graduates to come and work in our industry? How could we make our industry more COOL to work in?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 6: NEW MEDIA IN MARKET RESEARCH
  How will involving customer feedback on an ongoing basis change the way we do our job? (research communities, social media monitoring, ... = constant feedback loops)
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 7: MARKET RESEARCH VS. MARKETING
  Will the 2 merge in the near future? Or is there a need for a clear separation?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 8: BIG BROTHER IS WATCHING YOU
  What about privacy on the net? Is it ethic to scrape whatever we want/like?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 9: THE POWER OF DATA MINING
  How can we embed 'data mining' into customer insights departments? How to better fuse it with other research data in order to generate better insights?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW
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  Challenge 10: THE BEST IS YET TO COME
  What will the future bring? What to bet on and what not?
  
  
  • Discuss this challenge with other BAQMaR members on our LinkedIn Group NOW

The ’10 challenges for our industry’ are nurtured by BAQMaR and supported by Esomar, Febelmar and MOA.