Posts Tagged ‘twitter’



Visualizing Location and Mood in Twitter

Wednesday, August 4th, 2010 by Matthew Hurst Mail to a friend

Last year I wrote about some work done by Sune Lehmann and colleagues at the Barabasi Labs which explored the relationship between location and affect signals in Twitter (here). Sune pointed me to a recent update which extends the work to a cartogram approach to visualizing moods and volume: Mood, Twitter and the new shape of America.

The work explores both visualization methods and the data itself. It also demands answers to some interesting questions, the least of which is the apparent difference between the coasts and the bits in the middle. I’d be interested in seeing an analysis of these distinctions,

Twitter presentation from ESOMAR APAC

Monday, July 12th, 2010 by Ray Poynter Mail to a friend

Below is a copy of our presentation from the ESOMAR APAC Conference in Kuala Lumpur, in April 2010.

The project was a collaboration between Colmar Brunton, The Research Agency, SSI, Fem Marketinghouse, and The Future Place, and provides some insight into how Twitter is being used by some researchers to change the way they communicate.
ESOMAR APAC April 2010

View more presentations from Ray Poynter.

And Twitter shall save the world

Thursday, July 8th, 2010 by baqmarblog Mail to a friend

As you can see over on the right, I tweet. At last count I was following 53 other tweeters and a misguided 237 were following me. I enjoy it and I learn things I likely would not otherwise learn. But there are limits and sometimes the hype is more than I can bear. Today’s example comes from the May issue of Research World, a trade pub for which I have a good deal of respect. There is an article describing how social media helped rescues in Haiti and Chile after the earthquakes. The claims made include some real whoppers:

  • Twitter lists compiled by major news organizations “galvanized an immediate reaction worldwide, resulting in a flood of resources to the region.”
  • “Tweeters used Twitter for purposes such as convincing the US Air Force to let multiple aid planes from Doctors Without Borders land at the Port-au-Prince airport after initially being denied access.”

And the evidence for these claims is? Well, at least we know that “most of the early news sources were Twitter-based” because a microblogger in the region told us so. And then the piece goes on to champion something called “internet-enabled surround sound.”

In its defense, the article has some nice data on use of social media in Latin America that can be hard to come by, even if in this case it’s spun to make some questionable points about just how penetrated social media is in society at large. But it’s essentially a marketing piece and a bit over the top at that. I worry that not everyone will realize that.

Author: RegBaker

940 million social media users in the world

Tuesday, April 13th, 2010 by AnkeMoerdyck Mail to a friend

72% of Internet users are part of at least one social network, which translates to 940 million users worldwide. These are the results of a global study among 2,800 Internet users. Eastern Europe and Asia are the regions with the lowest use (4 out of 10), while South America has the highest usage in terms of percentage (95%). Globally, Facebook remains the most popular online platform (51% use Facebook), followed by MySpace (20%) and Twitter (17%).

72% are members of two social network sites
The majority of surfers are members of two or more social network sites; this usually entails two sites used for private purposes. 16% are members of a professional network, of which LinkedIn is the most popular.

Steven Van Belleghem“It is becoming difficult for new social sites to recruit members. The majority of surfers are happy with their current situation and do not want to become members of a new platform. Furthermore, they do not intend to reduce their use of their current sites. There is therefore a certain degree of stability in this market,” explains Steven Van Belleghem, Managing Partner of InSites Consulting.

Twice per day and 195 friends
Users of social media log in on average twice per day. On professional sites this percentage is significantly lower, where the average is nine times per month. Different types of users exist: there are those who log in often though rarely write anything themselves and mainly observe others (14%). There is another group of 26% who frequently log in and write something every time they do.

The average social media user has 195 friends, in which South America is highest with an average of 360 friends, followed by Portugal with 236 friends and the United States with 200 friends.

Unfriending is a popular activity
58% of social media users have unfriended a friend. South American users are highest in this category too – 81% have removed people from their social network.

Check out the full report!

Twitter und Fernsehen

Monday, March 22nd, 2010 by Christian Doessel Mail to a friend

Dank des neuen Newsletters der planung&analyse bin ich heute auf die Meldung zu der Untersuchung von x-ray aus der Commarco gestoßen.

Drei Dinge nehme ich mit…

Es scheint ja wirklich so zu sein, dass zunehmend (mobiles) Internet und TV parallel genutzt wird. Und dass sich sozusagen die Runde derjenigen, die sich über die dargebotenen Inhalte austauschen auf den Bereich Online erweitert.

Der Blick auf die Sentinent-Analyse zeigt ein relativ ausgeglichenes Bild zwischen den positiven und den negativen Tweets. Es ist also nicht so, dass Twitter zum hemmungslosen Bashing genutzt wird, und auch ist es nicht so, dass nur die Fans hier vertreten sind und “pushen”.

Und dann zeigt sich, dass Twitter echt noch ein nieschiges Ding ist. 654 Tweets bei 6,85 Millionen Zuschauern? Selbst die beste Ratio von 1011 Tweets bei 3,77 Millionen Zuschauern (allerdings auch bei der längsten Sendezeit) zeigt, wie homöopatisch hier die Twitterdosis ist…

Die ganze Präsentation gibt es hier: