InSites Consulting is a leading marketing research company in the field of online market research with a strong international position. It was established as a spin-off of the Vlerick Leuven Gent Management School. Via an online panel comprising more than 2,000,000 panel members spread over 25 European countries, both quantitative and qualitative online marketing research is carried out. The head office in Ghent has 85 highly-skilled and experienced employees. There are also offices in Rotterdam, London, Paris and Geneva.

Job description

• As a research consultant you perform advanced marketing analyses & consulting projects based on extensive market research data.
• You closely work with senior research & account executives or managers who will directly coach and train you.
• You are in close contact with national as well as international customers to deliver high value content and marketing advice towards our clients.
• You will soon be involved in the complete set−up, organization and execution of market research studies. You build experience as a project manager and become responsible for complete methodologies (e.g. sampling, survey design etc.).
• You gain experience and knowledge in a broad range of marketing domains, both within the projects you are involved in, and within training and education courses.
• You will be trained in developing commercial customer contacts and in due time you will develop and maintain a customer portfolio and get account management responsibility.

Profile

Intellectual requirements

• University degree (e.g. economists, sociologists or psychologists) with a quantitative mind. Majors or Masters in econometrics, marketing or market research are required.
• You have statistical knowledge.
• A good knowledge of English (oral and written) is required. Dutch and French is a plus.

Professional experience

• Minimum 3-4 years of experience with statistics and market research and analysis. Or you have experience in product or junior brand management, communication or e-marketing with a focus on marketing research. 

Technical requirements

• Adequate skills in various areas of word processing, spreadsheets, presentation tools, databases and statistical packages (SPSS).
• Good oral and written presentation skills are also required.

Competency profile

• Team player
• Good presentation skills
• Entrepreneurial with the ability to develop a strategic vision
• Ability to convince customers
• Capable of working with different personalities
• Analytical mind
• Result oriented
• Proactive
• Systematic and organizational orientation

Personality traits

• Healthy entrepreneurial spirit, flexible and committed
• Operational mindset, but with potential to evolve to a strategic level
• Critical
• Eager to learn and inquisitive
• Communicative personality

Our offer

• Challenge and responsibility in a young, ambitious and winning team
• Possibility to learn, both on the job as well as training courses
• Interesting career perspectives
• A company culture which is based on entrepreneurship, results, commitment and definitely fun@work
• Competitive and attractive compensation and benefits: fixed as well as variable wage + employee benefits (meal vouchers, mobile phone, group insurance, expense allowance …).

Interested?

Apply via http://jobs.insites.eu/en/vacancies

For more information visit www.insites.eu or contact Veerle van de Gevel (veerle.vandegevel@insites.eu)

Employee: Pieter De Vuyst
Job Title: Research Consultant
BAQMaR Partner: InSites Consulting
Website: www.insites.eu

8am: A new day to take research forward
Today I’m working for almost one year at InSites Consulting. In the past months I took research forward for several local and international clients like Heineken, Nestlé and De Nationale Loterij. The influence however works in both directions, as those research challenges also take me ‘forward’. Aside from improving my drinking behavior, refining my culinary capacities and increasing my profit margins while gambling, I learned to work with innovative techniques in these projects and how to implement that knowledge into real market(ing) environments. By increasing my knowledge and practical experience, I can live up to our quality standard, keep promises towards clients and act as an entrepreneur. In short: be dedicated, one of the 4 InSites Consulting values.

8.05am: Improving customer experience
Time for the daily communication check. At InSites Consulting we have an internal communication platform, where all InSites Consulting colleagues are connected and share knowledge in different areas of interest (e.g. branding and communication, innovation, etc.). Today I get to know a new battery of statements to measure how innovative a person is. An interesting file posted by Gianni!
Next to this 2.0. environment, there are also the more ‘traditional’ information routes like e-mail. Screening my mailbox, I detect an important request of Chiquita to make some final adjustments to the report we’ve send yesterday. Based on some extra analysis and a little help from my experienced colleague Delphine, I get the job done and send them through some extra managerial findings. As an analyst, working with figures is key in my job. As a learning consultant however, providing insights and improving customer experience are as important.

8.45am: Being open for new ideas
InSites Consulting is not only about dedication, but also about being open for new ideas and sharing valuable knowledge with colleagues. Driven by this corporate value, our first InSites Consulting Congress was held in June. During this unique event new innovative surveying techniques were presented, confidentiality policies were explained and the religion of fusion research was preached. Within this broad range of topics, I promoted text analytics as a new way of doing research as it helps to find answers that are already there. The MOA award that our text analytics project team won the day before, gave me the credibility to claim Mulder and Scully’s believe that ‘the truth is out there’.
Today I took some time to refine my text analytics case presented at the congress. In this case I analyzed participants’ comments given via our shout- and panel boxes. We perceive respondents as consumers who participate in our research. We find it very important to understand their attitude towards our surveys. The boxes give them the opportunity to communicate those feelings. Using Clementine and SPSS software, I’m able to discover some drivers and problems. These insights help me to improve the panel experience.

1pm: Connecting with friends
As always, I forgot my lunch at home and I used my internet account to order a sandwich. Being open for new ideas, I find myself eating a strange but rather tasteful combination called ‘Bonanza’. After connecting with clients and panel members, the lunch break is the perfect moment to connect with my colleagues that do not populate my island. Today I get to hear some nice holiday stories of Tracey and try to communicate in Dutch with our Spanish colleague Rosa.

1.30pm: Delivering top lines
Once briefed about my new project, an evaluation of a communication campaign by VLAM, I dive into the new data. A cluster analysis based on statements that measure attitude towards bakeries and supermarkets, tells me that there are 3 interesting but very confidential segments to discover!
Working at InSites Consulting enlarged my technical luggage to such an extent that I can use several methods to explore the figures and numbers. Despite the fact that delivering top line results is my core issue for today, I already foresee some time for extra analyses, leading to more insights.

4.30pm: Taking efficiency forward
Next to dedication and openness, we value a third principle at InSites Consulting: Forward Thinking. Aside from communicating new research techniques and foreseeing which analyses to do later on, forward thinking is also about improving technical capacities and increasing efficiency. To improve my efficiency, I’m attending a web stream-based training in how to use a new reporting tool. Learning about the many advantages (e.g. extra splits can be added within 1 mouse click; once a framework build to report tracking studies, data from a new wave can be structured smoothly, etc.), Looking forward to actually using the tool!

6pm: Being passionate doesn’t stop at 6 o’clock
The fourth pillar of our InSites Consulting philosophy is passion. Being passionate is being proud of your job and explaining your friends what winning a MOA-award actually means. It’s about learning from experienced colleagues and about daring to teach them new things on a congress. Passion feeds the hunger for research knowledge and ultimately makes you describe your day for the BAQMaR-blog…

What do people do on Twitter, how do they behave, what do they think of Twitter, what’s their profile, who do they follow and who are they followed by? Time for the Ultimate Twitter Study. Join us and see real time what people on Twitter have to say about Twitter!

TalkToChange and InSites Consulting are launching the biggest study ever on Twitter. There are a lot of studies that focus on the demographic data of social media users, but few studies talk about the usage of Twitter. This research project is the first to map the profile, usage and motivation of Twitter users.

Who participates and what do you have to do?
Everybody can participate by simply following the steps described on

http://www.ultimatetwitterstudy.com. Every working day a research question will be launched via a tweet and an added hash tag (#TwitterStudyQ(question number)). You can read the answers live on the website. The day after the research question has been tweeted, feedback will be posted with the first results based on the received tweets!

How is the study set-up? What kind of research questions will be asked?
The research project consists out of a qualitative and quantitative part. In the qualitative part, we will ask about the usage, drivers and motivation of Twitter users. Following on that, there is a quantitative part that researches the demographic data of the users. There is also a strong focus on user frequency, reasons why they use it (private vs. professional), mobile use and lots more!

Who is doing this research?
This research project is set up by TalkToChange & InSites Consulting. InSites Consulting is a leading marketing research agency in online market research with a strong international position. Via their online community TalkToChange existing out of more than 2.000.000 member spread over 25 European countries, online marketing research is conducted, quantitative as well as qualitative.

Spread the word ! Click here and retweet the first question!