4 types of consumer during an economic recession?
Monday, November 23rd, 2009 by Bjorn Verbrugghe
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As a preparation fo our conference, this article can be really useful. Decitica, an American marketing and strategy agency, found out that there are 4 types of consumers during a recession:
-Steadfast Frugalists
-Involuntary Penny-Pinchers
-Pragmatic Spenders
-Apathetic Materialists
It seems a rather straightforward way of segmenting consumers.
Find out more here !
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