If the Twitter Community was 100 people…

On a more positive note, this is still 5 times the normal engagement levels you get according to the 90-9-1 rule according to which

• 90% of users are “lurkers” (i.e. they read or browse but don’t contribute)
• 9% of users contribute from time to time, but other priorities dominate their time
• 1% of users participate very often and account for most of the contributions

Tags: not get too excited, twitter

This entry was posted on Wednesday, November 11th, 2009 at 7:30 AM and is filed under General Marketing, Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.