The House of Marketing and SPSS have recently held an interesting seminar at its new Mechelen office over data mining and marketing analytics.
Details on the June 11 event can be found here!

International experts such as Dorian Pyle from California presented tips and examples on how to leverage data mining to improve customer intelligence and loyalty.

Stijn Ghekiere, The House of Marketing’s resident expert on Strategic Marketing & Intelligence shares his summary presentation on SlideShare:

Tags: marketing data mining analytics intelligence, SPSS

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