What do people do on Twitter, how do they behave, what do they think of Twitter, what’s their profile, who do they follow and who are they followed by? Time for the Ultimate Twitter Study. Join us and see real time what people on Twitter have to say about Twitter!
TalkToChange and InSites Consulting are launching the biggest study ever on Twitter. There are a lot of studies that focus on the demographic data of social media users, but few studies talk about the usage of Twitter. This research project is the first to map the profile, usage and motivation of Twitter users.
Who participates and what do you have to do?
Everybody can participate by simply following the steps described on
Read the rest of this entry »
http://www.ultimatetwitterstudy.com. Every working day a research question will be launched via a tweet and an added hash tag (#TwitterStudyQ(question number)). You can read the answers live on the website. The day after the research question has been tweeted, feedback will be posted with the first results based on the received tweets!
How is the study set-up? What kind of research questions will be asked?
The research project consists out of a qualitative and quantitative part. In the qualitative part, we will ask about the usage, drivers and motivation of Twitter users. Following on that, there is a quantitative part that researches the demographic data of the users. There is also a strong focus on user frequency, reasons why they use it (private vs. professional), mobile use and lots more!
Who is doing this research?
This research project is set up by TalkToChange & InSites Consulting. InSites Consulting is a leading marketing research agency in online market research with a strong international position. Via their online community TalkToChange existing out of more than 2.000.000 member spread over 25 European countries, online marketing research is conducted, quantitative as well as qualitative.
Spread the word ! Click here and retweet the first question!
Tags: insites consulting, talktochange, the ultimate twitter study, twitter
This entry was posted
on Thursday, May 7th, 2009 at 5:08 PM and is filed under General Marketing, Market Research.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.
Thursday, May 7th, 2009 by