The goal of marketing analysis is in the first place to learn about your customers’ behaviour but the goal of any company at the end of the day is to make money. Those two goals can be consolidated however – effective research techniques (both quantitative and qualitative) can have a significant impact on business performance in terms of ROI. The BAQMaR 2009 conference wants to provide you with some real-life cases where this effect is clearly visible (our call for papers is still open!).
We are proud to announce that Tom H.C. Anderson will be the keynote speaker @ the BAQMaR Conference on the 17th of December in Gent (Marriott Hotel)!
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Tom Anderson provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients.
Mr. Anderson has over a decade of experience at the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment.
Prior to founding Anderson Analytics, Tom managed the Starwood Hotels & Resorts Worldwide account for TNS, where he managed market research studies in over 80 countries and consulted to executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.
Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.
Tom has unusually deep and wide knowledge in all aspects of market research and advanced multivariate statistical analysis. Through his career he has consulted to dozens of fortune 500 companies and major marketing research suppliers and ad agencies.*
He earned his BS in Marketing and MBA, Beta Gamma Sigma, in Marketing, Finance and International Business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.
He is a frequent speaker at marketing and analytics conferences and several of his articles and methodological approaches have been published in trade journals as well as decision science text books including: Business Research Methods 10e , McGraw-Hill © 2008, and Qualitative Market Research – Approaches and Applications IFCAI Books/IFCAI University Press © 2007. He won awards on several ESOMAR and ARF conferences!
http://www.tomhcanderson.com
http://www.andersonanalytics.com
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Tuesday, April 7th, 2009 by