Another point of view on ‘Customer Loyalty’

Wednesday, February 25th, 2009 by Bjorn Verbrugghe Mail to a friend

loyalty1 I want to share with you this article of Ted Minini (source: www.thedieline.com) in which he, according to me, shares an opinion that a lot of people have or start to have (but that they did not want to put that extreme yet). The research questions he pointed out at the very end of the article also imply – sometimes – other manners of doing market research.

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