BAQMaR 2009 Conference: “Digging for Gold” – Call for papers!
The 2009 BAQMaR Conference is an annual event bringing together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The conference theme ‘Digging for Gold’ searches innovative marketing applications with a significant impact on business!
Conference Theme
The goal of marketing analysis is in the first place to learn about your customers’ behaviour but the goal of any company at the end of the day is to make money. Those two goals can be consolidated however – effective research techniques (both quantitative and qualitative) can have a significant impact on business performance in terms of ROI. The BAQMaR 2009 conference wants to provide you with some real-life cases where this effect is clearly visible.
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This event brings together Belgian marketing analysts, marketeers, academics and marketing students to Ghent to present, hear and discuss a broad range of effective research methodologies. BAQMaR 2009 conference theme is entitled “Digging for Gold” and it searches for euro-driven applications in qualitative and quantitative marketing research. We warmly welcome highly efficient marketing analysis applications with a significant impact on return on investment. Indeed, due to heavy economic conditions, intensive competition and very saturated markets, a lot of companies are exploring the analytical boundaries in search of thé most effective and convincing marketing application! These analysts try to build a strong competitive position through a business-driven approach, while serving their clients a new and challenging way of doing marketing research! We warmly welcome all business or academic cases in quantitative (i.e. traditional marketing research & data mining) or qualitative marketing research. We will favor those cases that (i) succeed in calculating and proving the impact of marketing research on the company’s bottom lineand (ii) offer useful insights and learnings for our mixed audience. Why? Because ‘We Are All Analysts!‘
Submit Abstracts
Submission deadline: September 28, 2009
Notification of acceptance: October 31, 2009
Final presentation due: November 16, 2009
We are now accepting abstracts and warmly welcome your submission. All abstracts must be submitted by sending them to submission@BAQMaR.be.
Please review the instructions before submitting your abstract.
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