About: Kristof Coussement

Full Name

Kristof Coussement

Website

http://www.KristofCoussement.com

Details

My name is Kristof Coussement (PhD). I am Assistant Professor of Marketing at IÉSEG School of Management (Lille|Paris, France). I teach several marketing courses including "Customer Relationship Management" and "Data Mining" in which students are taught the theoretical principles of all aspects in operational and analytical CRM and the methodological foundations of predictive marketing modeling. My main research interests are all aspects in Customer Intelligence, B2B Intelligence, Direct marketing and aCRM using data- and text-mining techniques. Improving my 'practical' experience over the years by doing several real-life projects in a different number of industries, my main focus lies on doing profound academic research with a high-added value to business. More info on his personal website or via LinkedIn.

Posts by Kristof Coussement:

• 01 Apr 2010 Vacature International Digital/Social Media Manager @ Alpro
• 24 Mar 2010 Vacature Market Research Manager @ InSites Consulting
• 17 Mar 2010 Business Analyst Aspac
• 02 Mar 2010 Vacature Data Miner (Analytical and Predictive Marketing)
• 08 Jan 2010 Thesis summary of the SMART Award Winner 2009

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